Position:
FACEBOOK SOCIAL MEDIA OPTIMIZER
Job description:
Conduct a comprehensive audit of our current Facebook ad campaigns to identify areas for improvement. Develop and implement strategies to optimize ad performance, including audience targeting, ad creatives, ad placements, and bidding strategies. Not only tasked with launching and managing social media marketing campaigns. They are also responsible for tracking the results of each campaign.
Qualifications:
- 1.Able to place H5 and APP ads on social media platforms such as Facebook, with at least one year of experience.
- 2.Proficient in using the BM backend, able to maintain accounts independently, and familiar with the relevant configuration of the homepage account.
- 3.Calculate delivery ROI, analyze delivery balance points, and stage delivery planning.
- 4.Use traffic analysis tools such as GA to analyze user behavior.
- 5.Expand delivery tags based on known user portraits and delivery data performance.
- 6.Optimize the landing page based on conversion performance.
- 7.Have a certain awareness of risk control and distinguish between false and true traffic.
- 8.Analyze account health status.
- 9.Excavate and analyze the characteristics of competitive advertising behavior.
- 10.Conduct heat map analysis based on landing page traffic data.
- 11.An active integration, such as the Conversions API, Meta Pixel or Facebook SDK, that meets the following technical eligibility.
